The renaissance of expert-driven content in today’s information age
Representational image. Photo: Pexels/ Judit Peter Think back to the time when newspapers, radio and TV were your only sources of information. If someone wanted to share their expertise or knowledge with the world, the only way was to do it through these mediums. I am lucky enough to have this platform provided by Onlinekhabar to share the things I’ve learned in my decade-long experience in media and marketing. This was not always the case. For example, a doctor looking to share their knowledge in the past had to first contact the media agencies or channels. If the media deemed that it was good for them to publish it, the doctor would have to give an interview or provide a written draft. The information would then be edited and transcribed by writers before being distributed. Even the video talk shows and interviews were limited by the freedom provided by those channels. The hassles and limitations were massive. It was almost impossible for the doctor’s voice to reach the audience...